Porto Seguro Carro Fácil is a Porto Seguro company that offers the possibility of having your car by subscription, like netflix.Porto Seguro Carro Fácil current website
I worked as a product and frontend designer, I was responsible for finding a design solution that would increase the site's conversion performance.
The website at the time I took this job was very messy, the prices of the cars were hidden and to find out you had to do a purchase versus financing simulation, it was a slow and non-intuitive experience and in the end the price difference wasn't even that big, the advantages of signing a car were not clear, and the product, which is something with premium value, did not have that face, there was also no online checkout, you had to send an email.
I created a page with a more 'premium' look and with the prices open right away, but along with the great advantages and ease of signing a car with Porto Seguro Carro Fácil, I used the images of the cars together with a more black look. The direct online checkout was not possible due to bureaucratic reasons, but just with the changes I made and 10% of the current website traffic I increased 350%-400% the click on the buy button, purchase intention.